Campbell’s Market Basket opened in 2019 after the owner, Ken Campbell, noticed there was a lack of fresh grocery food in downtown East Lansing, Michigan. After developing a strong customer base of local families and Michigan State University college students, Ken and I began working together to expand his business in early 2025.

Below you can explore some of the digital content and marketing campaigns I’ve launched for the market. I also manage the market’s social media, which are linked in the icons below.